Note: All Members (Platinum and Gold) have immediate access to the Course described below. Those who want to go beyond the scope of this continuing education course and receive more hands on and customized benefits have the option of choosing our best value and most popular membership option:
The Platinum Membership benefits can be viewed in the (About Membership Section).

The main focuses of the Home Fitness Training Specialist continuing education course are business management, marketing, sales, professionalism, and home fitness equipment (specialty and portable). The Home Fitness Training Specialist course will provide you with many necessary skills and tools that will enable you to prepare yourself for becoming and doing business as a successful independent Home Fitness Trainer.

The following are course objectives that are part of the Home Fitness Training Specialist Course:   The actual course "Table of Contents" can be viewed in the About Course Section. 

►Learn how to be perceived as a true professional and why you must do so

►Learn how to increase your level of professionalism and peoples positive perception of you by enhancing your credibility, education, and business aptitude

►Learn from our “no holds barred” educational process that focuses on marketing, sales, business planning, business management, professionalism, and numerous other real-world success strategies which are specific to the in-home independent personal fitness trainer’s business

►You will be able to learn how to improve your business from this certification course, but more-importantly you will be able to easily apply that knowledge to real world settings.

►Learn how to apply specific strategies, tactics, and ammunition that are certain to enhance your independent home training fitness business.

►Learn real world business, networking, marketing, and selling situations (not just theory) from those who have been in the home fitness training trenches.

►Learn why it is essential to utilize several marketing and promotional tactics and strategies at the same time and how to implement them for the greatest effect.

►Learn why and how to become a specialist. If you want to charge higher session rates, select the clients that you want to train with, and make marketing simple.....then this is a must.

►Learn the most effective ways to quickly elevate yourself to expert status in your specialty training area

►Learn the most effective target marketing and promotional strategies

►Learn why it is crucial and a win-win situation to network with other non-competing businesses who share the same target market as you do

►Learn how and why you absolutely must impletment a referral system in order to get your clients to happily become your client obtaining salesforce.

►Learn how to use patience and persistence to create incredible networking opportunities and joint ventures

►Learn the most effective strategies for creating Joint Ventures and why striving to create Strategic Alliances must be included in your marketing plans

►Learn how to create a (USP) Unique Selling Proposition and why having a (USP) can separate yourself from your competitors

►Learn why you must have a written marketing plan and how to make an effective one

►Learn why the (PEP) system of patience + effort + persistence is crucial for ultimate networking and marketing success, as well as client conversion AKA sales

►Learn why you must have a business plan before you start your business

►Learn how to create a preliminary financial analysis which will allow you to comprehend your one-time and reoccurring expenses

►Learn an easy to use formula for calculating exactly what you must charge clients. Learn exactly how many sessions you need to schedule each month

►Learn how to effectively keep track of your expenses and earnings

►Learn how to protect yourself from potential legal issues

►Learn why you should have liability insurance for your fitness business and what to look for when shopping for this type of insurance

►Learn what forms you need to have your clients sign prior to ever doing physical activity with them

►Learn the invaluable and specific sales insight of numerous expert sales closers within the home fitness world

►Learn why enthusiasm is a skill that you must possess for ultimate success

►Learn how and why you must get potential clients to immediately feel comfortable with you

►Learn how to immediately feel comfortable with your potential clients

►Learn how to enhance your competence, confidence, and credibility

►Learn what the most effective salespeople do and why they never have a “me versus them or get them” attitude when dealing with their “customer friends”

►Learn how sales gurus lead their “customer friends” to success, by utilization of the two ears and one mouth rule

►Learn why selling is easier when you can “walk in the clients shoes.”

►Learn how to use empathy in order to assist clients most effectively with their needs and wants

►Learn how the sales gurus show and lead their “new friend the client” to what will work out best for the their new friend

►How to conquer the fear factor of selling

►Learn how and why you can easily set up a reoccurring payment system that will put yourself in a position to never have to sell your clients new packages(resell them), never have to collect checks, and never have to go to the bank (saves gas money and prevents headaches)

►Learn what portable fitness equipment you should have in your toolbox

►Learn insider secrets and become a highly qualified and knowledgeable fitness equipment advisor to your clients. You will learn exactly how the certified fitness advisors, who work in specialty fitness equipment stores, choose their equipment and what equipment they stay away from

►Learn differences in exercise equipment quality from a highly experienced and certified specialty fitness equipment service technician

►Learn how to get paid like a professional should

►Learn what specific steps you must take in order to significantly reduce the chances of having liability issues

►Learn how and why you should create policies and procedures for your business

►Learn why and how you can always look and act like a professional

►Learn “insider only” knowledge of the most well-versed and educated in-home specialty fitness equipment salespeople. This will enable you to become a competent home fitness equipment specialist who can assist your clients with their fitness equipment planning and purchases.

►Learn why you must be a persistent and action-oriented person


►Learn how to easily separate yourself from unqualified trainers and leave them in the dust

►Because there is no licensure or government regulation in the fitness training profession unqualified trainers have been able to easily become fitness trainers. Learn why that is bad for you (the qualified professional) and what you can do about it.

►Learn how to successfully create a business plan.

►Learn why you should do a market analasis in your business pre-planning stage and why you should have one

►Learn why the look for clients everywhere and train everybody approach is not be the best solution for running a successful independent training business.

►Learn how to create a handbook that thoroughly explains your policies and procedures, helps you cover your legal bases, and is a great promotional tool for your business.


►Learn how to effectively prepare in advance for meetings with potential clients